KUALA LUMPUR, MALAYSIA: Ajinomoto (Malaysia) Berhad (AMB) marked a significant milestone today with the official signing of an ambassador partnership alongside two of Saudi Arabia's most respected culinary figures, Chef Fadi Mneimneh and Chef Rakan Aloraifi, at its Enstek facility. The Memorandum of Understanding sets the foundation for a deeper collaboration aimed at the Middle Eastern HORECA industry, bringing together world-class culinary expertise and the science behind every AJINOMOTO product.


The partnership unites a Michelin-recognized culinary director in Chef Fadi, whose international career includes his background as former Executive Chef for the Royal Private Affairs of King Salman bin Abdulaziz Al Saud, with Chef Rakan, the award-winning architect of modern Saudi gastronomy known for work behind landmark Saudi projects such as Sindalah and MDL Beast. Together, the collaboration is designed to demonstrate how Umami supports flavor consistency, efficiency, and scalability in real professional kitchens.


Following the signing, both chefs led a live cooking demonstration for the Ajinomoto (Malaysia) Berhad team, offering a firsthand look at how the brand's professional seasonings perform under real kitchen conditions. The session focused on the operational realities that matter most to restaurant and catering businesses: holding a consistent flavor profile across batches, reducing preparation time through standardization, and maintaining quality at volume without compromising the result on the plate.

The day continued with a guided tour of the Enstek facility, where the chefs saw the precision and quality control that go into Ajinomoto (Malaysia) Berhad's production firsthand. The visit connected world-class culinary talent with the people and processes behind the products, reinforcing a shared commitment to the standards that professional kitchens depend on.


For HORECA operators across the region, the partnership signals a clear direction. As the Saudi hospitality sector continues its rapid growth, the collaboration aims to give restaurant operators, hotel kitchens, and professional chefs practical tools to maintain world-class consistency while managing cost and scale, the everyday pressures that define success in a commercial kitchen.

Industry professionals, restaurateurs, and chefs who wish to follow the full series can register their interest now on the Ajinomoto KSA website to receive masterclass updates and secure early access as new sessions are released.